Profile
I'm a Digital Marketer working in Music Distribution based out of Nashville, TN.
Digital marketing was revolutionized with onset of social media. I began my appreciation for music marketing in middle school with the advent of Xanga (which allowed each blog post to feature a song) which was then followed by MySpace. There are now a multitude of ways to reach people at a much lower cost and then transform them into fans. By pairing marketing and fan activation principles with social media, you can create new ways to reach fans at a cheaper cost than ever before.
Experience
Senior Project Manager OneRPM
February 1, 2019 - Present
Roster: Lil Pump, PLVTINUM, Sebastian Paul, Elohim, Ookay, Noah Guy, Chloe Lilac, OurVinyl, Taylor Acorn, Justin Caruso, Girl Talk, Trace Adkins, Sizzy Rocket, Vintage Culture
Partners: Lightning 100, MTV, The Nations, GRINDR, Beatport, EarMilk, Diplo’s Revolution, CMT, idobi, Genius, GIPHY, Metablocks, PearPop, Preffy, CrowdMouth, Laylo, Tik Tok, Triller, Facebook/Instagram
- Upped from the sales role of A&R in 2019 and again from the Project Manager role in 2020
- Co-manage a team of eight project managers and two coordinators alongside six specialist teams
- Support and manage relationships with key digital partner accounts, liaise with label distribution partners to execute initiatives for releases - such as playlist placements, social support, and promotional collaboration
- Key in hiring, training, and developing marketing staff members
- Creation of marketing presentation for internal and external partners with key performance metrics, marketing research, and steps for execution
- Forecast potential revenue earnings and ability to recoup expenses for individual artists and departments as a whole
- Oversight of internal departments to maintain creative consistency and budgetary restraints
- Global standardization of processes between eighteen different offices to include our internal campaign management system and the structure of the company Google Workspace, implemented by seventeen global offices
- Lead brainstorming sessions to encourage creative marketing initiatives
Highlighted Projects from ONErpm:
- Lil Pump - "Racks to the Ceiling"
- Elohim - “Journey to the Center of Myself” (2020 - 2021) Album
- PLVTINUM - "Hellbound" EP
- PLVTINUM - "Champagne and Sunshine" Viral Song
- Chloe Lilac EP Mixtape
- Sizzy Rocket - "ANARCHY" Album
- Paul Oakenfold - “Pop Killer” (2020) Album
- Sizzy Rocket - “ANARCHY” (2020) Album
- Good Kid - Good 2 (2020) EP
- Caroline Romano - “I Still Remember” (R3HAB Remix) (2020) Single Rollout
- Justin Caruso - “Broken Hearts” (2019) Single Rollout
- Delta Rae - “The Light (2020) Localized Campaign
- OurVinyl - YouTube Channel (2019 - 2021)
Digital / Creative Department Lead AristoMedia/AristoDigital
April 2016 - February 2019
As the digital marketing manager, I built the structure of the digital marketing arm of Aristo. I managed an average of eight to twelve clients at a time, was to oversee all campaign elements that involve building the online presence of companies, events, or artists. This includes coordinating with various teams (publishers, managers, venues and events), creating online strategies, optimizing ticket sales, negotiating sponsorships, providing consultation, marketing for tours/events, and directing the digital department.
- Aristo Digital · Department Direction (2016 - 2019)
- Roster: Keb' Mo' ("Put a Woman in Charge"), Mark Wills, Larry Gatlin and the Gatlin Brothers, Beautifully Broken (Feature Film), Resnik Music Group (cuts with Stranger Things, GAC, Vampire Diaries, Sharp Objects, and more),Taylor Hicks - State Plate and "Six Strings" (INSP TV Network), Concert for Love and Acceptance , Country Radio Seminar · Media Room (On-Site Logistics) (2016 - 2019, and John Carter Cash (Cash Carter Family Cookbook and "Dragon Song"
Skills
Education
BBA in Marketing / BS in Entertainment Industries - University of North Alabama
August 2011 - May 2015
At the University of North Alabama, I took a strong interest in being active in both the community and student organizations. I held positions in every organization I was a member of.
- Alpha Delta Pi - PR Chair / Leadership Chair
- Alternative Breaks - Recruitment
- Student Government Association - University Outreach Chair
- Collegiate Legislature - Executive Board
High School Diploma - Virgil I. Grissom High School
August 2007 - May May 2011
Additional Skills
Music
Music Distribution
Music Streaming
Catalog Marketing
Community Management
Digital PR
Promotional Placement
Digital Advertising
Pixel Retargeting
Facebook / Instagram Ads
YouTube Advertising
Snapchat Advertising
Pinterest Advertising
Tik Tok Advertising
Audience and Data Collection
Facebook/Twitter/Google Pixels
Microsite Campaigns
Digital Unlocks
Augmented Reality Filters
Instagram and Tik Tok Filters
Organization
Google Workspace
Internal Structural Development
Digital Storage
Online Catalog Maintenance
Project Management
Design
After Effects
Illustrator
Premiere
PhotoShop
LightRoom
Canva
Photo Editing
Promotional Content
Publicity
Artist Promo
Media Outreach
Press Release
Newsletters and Mailing Lists
Merchandise Promo
Social Media Cards
Press Kits
Talking Points
Tear Sheets
Business Cards
Consumer Research
Consumer Marketing Cycle
SEO
Content Planning
Demographics/Purchase Behavior
Psychology of Copywriting
Tools
LinkFire
Feature FM
Chartmetric
Sound Charts
Discord
Artist Facing Streaming Portals
AirTable
Asana
Salesforce
Slack
Microsoft Teams
Google Suite Products
References
Craig Winkler serves as a partner to Grand Jury Records with Robbie Mackey
Craig Winkler Partner - Grand Jury Records / Consultant - ONErpm
ph: 503-545-6589
em: nicolereedinnes@gmail.comNicole Innes Publicity Assistant
ph: (615) 473-6836
em: cheri.cranford@comcast.netCheri Cranford Publicity Assistant / Office Manager
(US) phone : 630-312-0662
Brian MoroneyA&R - ONErpm / Drummer - Airways (UK Band)